GO-TO-MARKET : Stop blending in ! Build a HealthTech Brand that stands out

Comment construire une marque HealthTech qui sort du lot, inspire confiance et attire les bons partenaires tout en restant fidèle à votre mission scientifique ?

⚠️ Spoiler alert : un nouveau logo ne suffira pas. 😉

🍽️ Au menu, avec Nanditha Raghavan, experte en stratégie de branding chez Ooho:

🔹 Pourquoi le branding est une arme stratégique en HealthTech – au-delà du visuel, il est question de positionnement, de confiance et d’engagement.

🔹 Les 5 piliers d’une marque forte – du message à la présence digitale, en passant par le storytelling.

🔹 Des cas concrets – avec des enseignements actionnables issus d’entreprises qui ont repositionné leur marque avec succès.

➕ Et un petit bonus pour les participants : un appel “Brand Clarity” de 20 minutes avec Ooho pour affiner votre positionnement.

Une session interactive + un lunch offert

📅 3 avril à 12h00

🗣️ Session en anglais

📍 BioTech 4 – 15 places disponibles (priorité aux membres du BioPark)


Details of the session :  
In just 90 minutes, experts from Ooho team will break down what makes HealthTech branding successful, learn from real-world case studies, and equip you with actionable strategies to cut through the noise and own your niche.

12:00 – 12:15 | Opening: Why Branding Matters in HealthTech

•                Welcome & quick poll: What comes to mind when you think of “brand” in HealthTech?

•                The misconception: Branding isn’t just visuals—it’s about trust, positioning & engagement.

•                The branding paradox in HealthTech: High innovation, low differentiation → How do you stand out?

12:15 – 12:45 | The 5 Pillars of a Strong HealthTech Brand

The blueprint for a brand that resonates and converts:

•                Positioning – How to carve out a niche without limiting your market

•                Messaging – The art of clarity: Why simple, compelling messages win

•                Visual Identity – Consistency is credibility

•                Storytelling – How to make your audience care about your product

•                Digital Presence – From invisible to unmissable

Mini Challenge: If your brand could only be described in ONE word or phrase, what would it be?

12:45 – 13:15 | Case Studies: Branding That Works (and What We Learned)

🚀 Case 1: Aerolase – Transforming a Laser Company into a Market Leader

•                The shift from tech-heavy messaging to outcome-driven branding

•                “Healthy Energy for All Skin”: The impact of a strong tagline

•                The clinic-in-a-box concept & positioning for practitioners

🦾 Case 2: Theraclion (Sonovein) – Branding a Category-First Innovation

•                Educating the market on robotic non-invasive varicose vein solutions

•                The challenge of balancing B2B (HCPs) & B2C (patients) branding

•                The Marketing Playbook approach for differentiation

Key Takeaways:

•                What makes a brand sticky in HealthTech?

•                Common pitfalls to avoid

13:15 – 13:30 | Final Takeaways + Exclusive Offer

•                3-Minute Power Recap:

o   What we covered today

o   Why strong HealthTech branding drives market leadership, trust, and revenue

•                Exclusive for Lunch & Learn Attendees:

o   Free 20-Minute Brand Clarity Call with Ooho

§  How to Claim:

·       Scan the QR Code to book

·       Offer available only this month (May 2025)