Grants for innovation in Life sciences & Health : Unlock the funding landscape to support your company strategy & growth

In just 90 minutes, experts from Ooho team will break down what makes HealthTech branding successful, learn from real-world case studies, and equip you with actionable strategies to cut through the noise and own your niche.

12:00 – 12:15 | Opening: Why Branding Matters in HealthTech

•                Welcome & quick poll: What comes to mind when you think of “brand” in HealthTech?

•                The misconception: Branding isn’t just visuals—it’s about trust, positioning & engagement.

•                The branding paradox in HealthTech: High innovation, low differentiation → How do you stand out?

12:15 – 12:45 | The 5 Pillars of a Strong HealthTech Brand

The blueprint for a brand that resonates and converts:

•                Positioning – How to carve out a niche without limiting your market

•                Messaging – The art of clarity: Why simple, compelling messages win

•                Visual Identity – Consistency is credibility

•                Storytelling – How to make your audience care about your product

•                Digital Presence – From invisible to unmissable

Mini Challenge: If your brand could only be described in ONE word or phrase, what would it be?

12:45 – 13:15 | Case Studies: Branding That Works (and What We Learned)

🚀 Case 1: Aerolase – Transforming a Laser Company into a Market Leader

•                The shift from tech-heavy messaging to outcome-driven branding

•                “Healthy Energy for All Skin”: The impact of a strong tagline

•                The clinic-in-a-box concept & positioning for practitioners

🦾 Case 2: Theraclion (Sonovein) – Branding a Category-First Innovation

•                Educating the market on robotic non-invasive varicose vein solutions

•                The challenge of balancing B2B (HCPs) & B2C (patients) branding

•                The Marketing Playbook approach for differentiation

Key Takeaways:

•                What makes a brand sticky in HealthTech?

•                Common pitfalls to avoid

13:15 – 13:30 | Final Takeaways + Exclusive Offer

•                3-Minute Power Recap:

o   What we covered today

o   Why strong HealthTech branding drives market leadership, trust, and revenue

•                Exclusive for Lunch & Learn Attendees:

o   Free 20-Minute Brand Clarity Call with Ooho

§  How to Claim:

·       Scan the QR Code to book

·       Offer available only this month (April 2025)